Led lifecycle marketing for the Golden State Warriors, enhancing fan engagement and revenue through email, SMS, and mobile app channels. Developed impactful campaigns, automation, and segmentation for key events, ticket sales, and brand growth.

I launched the SMS platform for the Golden State Warriors, growing it from 12,000 members in six months to over 30,000 today. By delivering engaging campaigns like Dub Nation Deals and sweepstakes, which drove a 4% opt-in spike. I achieved a 29.56% average click-through rate and a 4.92% response rate. These efforts turned SMS into a top-performing channel for ticket launches, merchandise promotions, and driving deeper fan engagement.

  • Tune in + game preview push notification

  • Capitalized on Hield's performance post game via SMS to build excitement

  • Playoff KBYG Email Campaign

  • Post game win push notification

  • Capitalized on fan energy in the arena via SMS for Round 1 Playoff ticket on sale

For the 2025 postseason, our team led a strategic, fan-first approach to email, SMS, and push messaging. We prioritized intentional communication—delivering timely, relevant content that celebrated big wins, ensuring every message added value during the team’s most exciting stretch of the season.

  • GSW + Chase Center App Walkthrough

  • Gameday Tune In Content Piece

These videos spotlight key marketing initiatives I led with the Warriors. I edited and clipped the footage together and captured some of the video content featured.

The first video showcases top features of our mobile app through an easy-to-follow walkthrough, designed to boost fan usage and engagement. The second captures a timely Gameday moment, leveraging Buddy Hield’s standout performance to drive excitement and deepen fan connection.

Other notable campaigns -

  • Capitalized on Stephen Curry's milestone moment with a timely SMS push, driving All-Star votes and fan engagement through real-time relevance.

  • Executed a successful All-Star Trivia campaign to drive fan engagement, generating 99,000 SMS impressions through fun and interactive content.

  • Delivered an impactful All-Star Weekend email recap, celebrating key moments and driving fan engagement with curated highlights.

  • SMS Sweekstakes that generated a 63% open rate and a 27% growth on the SMS channel.

  • Led a dedicated All-Star Voting email campaign featuring dynamic player highlights, resulting in an impressive 60% average open rate.

  • An example of one of the many Gameday emails from our season-long campaign aimed at driving last-minute ticket sales—contributing over $180K in revenue.

With Gratitude
I’ve grown into the strategist and leader I am today because of the incredible people I’ve had the privilege to work alongside. Every day brought a new lesson, a new perspective, and a reminder that the best work is never done alone. This page reflects not just my contributions, but the collective dedication, creativity, and support of a team that inspired me constantly. Nothing here would have been possible, nor as meaningful, without them.